Core Competencies:

• Ethics. Works with integrity; Upholds organizational values.

• Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.

• Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.

• Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.

• Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.

• Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

• Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

• Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.

Key Responsibilities:

• Develop, manage, and optimize paid advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other digital channels.
• Create and execute data-driven paid media strategies aligned with business and revenue goals.
• Manage campaign budgets, bidding strategies, audience targeting, and ad placements to maximize ROI.
• Monitor and analyze campaign performance, ROAS, CPA, CTR, CPC, conversion rates, and other key metrics.
• Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.
• Identify opportunities to scale high-performing campaigns while reducing inefficient ad spend.
• Collaborate with creative, content, e-commerce, and marketing teams to develop high-converting ads.
• Conduct audience research, competitor analysis, and market research to improve campaign performance.
• Prepare performance reports, insights, and recommendations for continuous improvement.
• Stay updated on advertising platform changes, digital marketing trends, and industry best practices.
• Troubleshoot tracking, attribution, pixel, conversion API, and campaign-related issues when needed.
• Provide strategic guidance and mentorship to junior paid ads specialists.

Qualifications:

• 3+ years of hands-on experience managing paid advertising campaigns.
• Strong expertise in Meta Ads and Google Ads; experience with TikTok Ads and other platforms is an advantage.
• Proven experience in performance marketing, paid media, and campaign optimization.
• Strong understanding of ROAS, CPA, CPC, CTR, CPM, conversion rates, and other advertising KPIs.
• Experience managing significant advertising budgets and optimizing campaigns for profitability and growth.
• Strong knowledge of audience targeting, retargeting, lookalike audiences, and funnel strategies.
• Experience with Google Analytics, Meta Pixel, Conversion API, Google Tag Manager, or similar tracking tools.
• Strong analytical and data-driven decision-making skills.
• Excellent problem-solving and strategic thinking skills.
• Strong communication and collaboration skills.
• Ability to work independently, manage multiple campaigns, and meet deadlines.
• Experience in e-commerce, lead generation, or direct-response marketing is highly preferred.
• Experience leading or mentoring a paid media team is an advantage.