Core Competencies:
- Ethics. Works with integrity; Upholds organizational values.
- Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.
- Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.
- Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.
- Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.
- Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
- Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.
- Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.
Key Responsibilities:
- Coordinate and execute marketing campaigns across digital and traditional channels.
- Develop and maintain marketing calendars, timelines, and campaign schedules.
- Coordinate with internal teams, agencies, vendors, and external partners to ensure campaigns are delivered on time.
- Support the development of marketing materials, content, email campaigns, social media posts, and promotional assets.
- Monitor campaign performance, engagement, leads, and other key marketing metrics.
- Assist in preparing marketing reports, presentations, and performance insights for management.
- Conduct market research, competitor analysis, and customer research to identify opportunities and trends.
- Help manage social media, email marketing, website updates, and other digital marketing activities.
- Ensure brand consistency across marketing campaigns and communication channels.
- Manage multiple marketing projects while maintaining deadlines, budgets, and quality standards.
- Coordinate events, promotions, product launches, and other marketing initiatives as needed.
- Identify opportunities to improve marketing processes and campaign effectiveness.
- Provide guidance and support to junior marketing team members when required.
Qualifications:
- 3+ years of experience in marketing coordination, digital marketing, or a related role.
- Strong understanding of marketing principles, campaign execution, and project coordination.
- Experience with digital marketing channels, including social media, email marketing, websites, and paid advertising.
- Strong project management and organizational skills with the ability to manage multiple priorities.
- Experience using marketing and project management tools such as Google Analytics, Google Workspace, Asana, Trello, HubSpot, or similar platforms.
- Strong written and verbal communication skills.
- Excellent attention to detail and ability to maintain accuracy across multiple projects.
- Strong analytical and problem-solving skills with the ability to interpret marketing data.
- Ability to work independently and collaborate effectively with cross-functional teams.
- Strong understanding of current marketing trends and best practices.
- Experience with content creation, social media management, or email marketing is an advantage.
- Experience leading projects or mentoring junior team members is preferred.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.