Core Competencies:
- Ethics. Works with integrity; Upholds organizational values.
- Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.
- Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.
- Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.
- Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.
- Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
- Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.
- Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.
Key Responsibilities
- Plan, create, and execute email marketing campaigns that align with client objectives and drive engagement, lead generation, and conversions.
- Develop compelling email copy, subject lines, and calls-to-action while ensuring brand consistency and high deliverability.
- Build, segment, and manage email lists to target the right audiences with personalized campaigns.
- Create automated email workflows, drip campaigns, lead nurturing sequences, newsletters, and promotional campaigns.
- Monitor campaign performance, analyze key metrics, and optimize campaigns through A/B testing.
- Collaborate with design and marketing teams to produce visually engaging email templates and marketing assets.
- Ensure email campaigns comply with email marketing best practices and data privacy regulations.
- Prepare regular campaign performance reports and provide actionable recommendations to improve future campaigns.
- Stay updated with email marketing trends, automation tools, and digital marketing best practices.
Qualifications
- Proven experience working for an Advertising Agency or Advertising Company is required.
- Proven experience as an Email Marketing Specialist, Digital Marketing Specialist, CRM Marketing Specialist, or similar role.
- Strong experience creating and managing email marketing campaigns, automated workflows, lead nurturing sequences, newsletters, and promotional campaigns.
- Hands-on experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Brevo, Campaign Monitor, or similar tools.
- Strong understanding of audience segmentation, email deliverability, A/B testing, and campaign optimization.
- Experience analyzing campaign performance using KPIs such as open rates, click-through rates (CTR), conversion rates, unsubscribe rates, and ROI.
- Excellent written English communication and copywriting skills.
- Strong analytical, organizational, and project management skills.
- Ability to work independently while managing multiple campaigns and deadlines.
Portfolio Requirements (Required)
- Applicants must submit a portfolio demonstrating previous email marketing campaigns, including:
- Sample email campaigns they personally created and managed.
- Case studies outlining campaign objectives, strategies, and execution.
- Campaign performance metrics such as:
- Open Rate
- Click-Through Rate (CTR)
- Conversion Rate
- Revenue Generated (if applicable)
- Lead Generation Results
- ROI or other measurable outcomes
- A brief explanation of their specific role and contributions to each campaign.
Only candidates who can provide relevant portfolio samples and campaign performance statistics will be considered