Core Competencies:

• Ethics. Works with integrity; Upholds organizational values.
• Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.
• Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.
• Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.
• Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.
• Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
• Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.
• Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.

Key Responsibilities

• Conduct high-volume outbound cold calling campaigns to generate qualified leads and schedule appointments for the sales team.
• Execute multi-channel outreach through phone calls, email follow-ups, and LinkedIn messaging to engage prospective clients and decision-makers.
• Identify, qualify, and nurture leads based on client-defined criteria before scheduling meetings.
• Build rapport with prospects, uncover business needs, and effectively communicate the client’s products or services.
• Schedule qualified appointments and maintain accurate calendars for the sales team.
• Record all outreach activities, prospect interactions, and follow-ups within the CRM system.
• Consistently follow up with prospects to maximize conversion rates and maintain an active sales pipeline.
• Meet or exceed daily, weekly, and monthly KPIs for outbound calls, appointments booked, and qualified opportunities.
• Prepare regular activity and performance reports with actionable insights and recommendations for campaign improvement.

Qualifications

• Proven experience working for an Advertising Agency or Advertising Company is required.
• Proven experience as a Cold Caller, Appointment Setter, Sales Development Representative (SDR), Business Development Representative (BDR), or Telemarketing Specialist.
• Demonstrated success in outbound cold calling, appointment setting, lead qualification, and sales prospecting.
• Strong experience conducting email outreach and LinkedIn prospecting as part of integrated outbound campaigns.
• Excellent English communication skills with a clear, professional, and confident speaking voice.
• Strong objection-handling, negotiation, and relationship-building skills.
• Experience using CRM platforms such as HubSpot, Salesforce, Zoho, Pipedrive, or similar systems.
• Self-motivated, target-driven, and comfortable making a high volume of outbound calls daily.
• Strong organizational skills with the ability to manage multiple leads and follow-up schedules.

Portfolio Requirements (Mandatory)

• Applicants must submit a portfolio demonstrating previous outbound sales or appointment-setting campaigns, including:
• Case studies of similar cold calling, appointment-setting, or lead generation campaigns.
• A summary of the campaign objectives, target audience, and outreach strategy.
• Performance statistics, such as:
  • Number of outbound calls completed
  • Connection rate
  • Appointment booking rate
  • Qualified leads generated
  • Conversion rate
  • Sales pipeline value or revenue generated (if applicable)
• A brief explanation of the applicant’s specific role and contributions to each campaign.

Only candidates who can provide relevant campaign portfolios and measurable performance statistics will be considered.