Social Media Manager

Core Competencies:

Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.

Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.

Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.

Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.

Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.

Key Responsibilities

Manage and schedule social media content across multiple platforms such as Facebook, Instagram, LinkedIn, Pinterest, and X.
Create weekly social media posts, including static graphics, carousels, stories, and short video content.
Write captions and hashtags aligned with the client’s brand voice and target audience.
Assist in planning weekly content topics, concepts, and content calendars.
Write, manage, and publish monthly blog content using SEO-focused topics and keywords.
Support backlink and SEO-related activities based on provided processes.
Use tools such as Canva, Later, AI writing tools, Google Search Console, Google Analytics, and other digital marketing platforms.
Prepare content ahead of schedule and submit work for review and approval.
Apply revisions and ensure approved content is scheduled on time.
Provide weekly updates on completed tasks, hours used, blog progress, backlink progress, and any blockers.
Maintain accuracy, quality, and consistency across all content.
Work independently with minimal supervision while following company processes and guidelines.

Qualifications

Proven experience in social media management, content creation, or digital marketing.
Strong writing skills for captions, blog content, and marketing copy.
Experience creating content for Facebook, Instagram, LinkedIn, Pinterest, and/or X.
Familiarity with social media scheduling tools such as Later or similar platforms.
Basic knowledge of SEO, blog writing, keyword research, and content distribution.
Experience using Canva for graphics, carousels, stories, and simple video content.
Familiarity with AI tools such as Gemini, Claude, ChatGPT, or similar platforms is an advantage.
Knowledge of Google Search Console, Google Analytics, Arvow, Adsy, Photoshop, or Illustrator is a plus.
Highly organized, detail-oriented, and able to meet deadlines.
Able to work independently and communicate updates clearly.
Must be dependable, professional, and able to maintain confidentiality.

Ideal Candidate

The ideal candidate is proactive, creative, and efficient, with the ability to follow processes, produce quality content, and manage multiple content deliverables within a limited weekly time budget