• Lead Generation Specialist
  • JOB CODE: MM - 07302026 - FT/PTLGS
  • Full-Time / Part-Time | 20–40 Hours/week
  • Time Zone: Dubai Timezone

Core Competencies:

  • Ethics. Works with integrity; Upholds organizational values.
  • Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.
  • Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.
  • Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.
  • Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.
  • Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
  • Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.
  • Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.

Key Responsibilities

  • Research and identify high-quality B2B and B2C prospects using multiple lead generation platforms and data sources.
  • Build targeted prospect lists by collecting accurate company and contact information, including decision-makers, verified email addresses, phone numbers, and company details.
  • Conduct market and competitor research to identify new business opportunities and target accounts.
  • Qualify leads based on client-defined criteria before passing them to the sales or business development team.
  • Verify and clean lead data to maintain high-quality CRM records and reduce bounce rates.
  • Maintain and update CRM systems with lead information, outreach status, and prospect activity.
  • Collaborate with sales and marketing teams to refine targeting strategies and improve lead quality.
  • Prepare regular reports on lead generation activities, pipeline growth, and campaign performance.

Qualifications

  • Proven experience working for an Advertising Agency or Advertising Company is required.
  • Proven experience as a Lead Generation Specialist, Sales Researcher, Data Researcher, Business Development Representative (BDR), or similar role.
  • Hands-on experience using lead generation platforms such as Apollo.io, ZoomInfo, Lusha, Clay, RocketReach, Seamless.AI, Crunchbase, Google Maps, company websites, industry directories, and LinkedIn Sales Navigator.
  • Strong research, prospecting, and data mining skills with the ability to identify qualified decision-makers.
  • Experience using CRM platforms such as HubSpot, Salesforce, Zoho, Pipedrive, or similar.
  • Excellent attention to detail with strong data validation and organizational skills.
  • Strong written and verbal English communication skills.
  • Self-motivated, analytical, and able to work independently while meeting lead generation KPIs.

Portfolio Requirements (Mandatory)

  • Applicants must submit a portfolio demonstrating previous lead generation or prospecting projects, including:
  • Case studies of lead generation campaigns or client projects they personally handled.
  • A summary of the targeting strategy, lead sources, and tools used.
  • Performance statistics, such as:
    • Number of qualified leads generated
    • Accuracy or verification rate of leads
    • Appointment conversion rate (if applicable)
    • Response rate or campaign performance
    • Pipeline value or sales opportunities generated
  • A brief explanation of their specific role and contributions to each project.

Only candidates who can provide relevant case studies and measurable lead generation results will be considered.

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