Core Competencies:
- Ethics. Works with integrity; Upholds organizational values.
- Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.
- Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.
- Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.
- Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.
- Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
- Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.
- Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.
Key Responsibilities:
- Research and identify potential B2B prospects, companies, distributors, resellers, suppliers, and business partners within target markets.
- Build and maintain accurate, highly targeted B2B prospect lists based on the company’s ideal customer profile and market requirements.
- Use LinkedIn and other prospecting platforms to identify relevant companies and key decision-makers.
- Identify and gather accurate contact information for business owners, purchasing managers, procurement professionals, sales leaders, distributors, and other relevant decision-makers.
- Conduct prospect research within the printing, printer supplies, toner, office equipment, trading, and distribution industries.
- Support lead generation and market expansion activities across Latin America, Europe, and other assigned international markets.
- Verify and enrich prospect information, including company details, contact names, job titles, email addresses, phone numbers, LinkedIn profiles, and other relevant information.
- Qualify leads based on industry, location, company profile, business potential, and other established criteria before endorsement to the Business Development team.
- Support LinkedIn prospecting and outreach, including connection requests, personalized messaging, and follow-ups when required.
- Maintain accurate lead information and prospecting activities within the designated CRM, database, or lead tracker.
- Regularly clean and update prospect databases to remove duplicates, outdated contacts, and unqualified leads.
- Coordinate closely with the Business Development Manager to ensure generated leads align with current sales priorities and expansion strategies.
- Provide regular reports on leads researched, contacts identified, qualified prospects, and overall lead generation activity.
Qualifications:
- Proven experience as a Lead Generation Specialist, B2B Researcher, Sales Development Representative, Prospecting Specialist, or similar role.
- Experience within the printing, printer supplies, toner, office equipment, trading, distribution, or a closely related industry is strongly preferred.
- Proven experience building targeted B2B prospect lists and identifying relevant decision-makers.
- Strong hands-on experience using LinkedIn for B2B prospecting and decision-maker research.
- Experience using prospecting, contact research, database enrichment, or lead generation tools is highly preferred.
- Strong ability to research companies, understand organizational structures, and identify the appropriate contacts for business development outreach.
- Experience researching international prospects, particularly within the Latin American and European markets, is an advantage.
- Portuguese and/or Spanish proficiency is a huge plus, particularly for supporting lead generation within the Latin American market.
- Excellent written and verbal English communication skills.
- Strong data research, verification, organization, and attention-to-detail skills.
- Experience maintaining lead databases, CRM records, and prospecting trackers.
- Ability to independently manage high-volume prospect research while maintaining lead quality and data accuracy.
- Proactive, organized, and results-driven with the ability to consistently meet lead generation targets.