Lead Generation Specialist

Core Competencies:

Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.

Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.

Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.

Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.

Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.

Key Responsibilities:

Conduct lead generation and prospect research using B2B platforms, business directories, and outreach tools outside of LinkedIn.
Utilize prospecting tools such as Apollo.io, RocketReach, Yellow Pages, and other relevant databases to identify qualified leads.
Build, organize, and maintain targeted prospect lists based on the client’s ideal customer profile (ICP).
Research and identify high-value decision-makers, including:
- Doctors, surgeons, dentists, medical specialists, and healthcare practice owners
- Business owners, founders, CEOs, executives, and entrepreneurs
- Trade and service company owners
- Real estate developers and franchise owners
Qualify leads based on:
- Business profile and industry fit
- Decision-making authority
- Potential workwear requirements
- Business size and suitability as a high-value prospect
Support outbound lead generation activities, including email outreach, cold calling, and follow-up campaigns when required.
Maintain accurate lead information and update CRM systems or tracking sheets regularly.
Monitor prospect engagement and conduct consistent follow-ups to maximize conversion opportunities.
Prepare regular reports on lead generation activities, including:
- Number of leads generated
- Prospect status updates
- Outreach activities completed
- Follow-up progress
Ensure data accuracy, completeness, and proper organization of prospect records.
Work independently while meeting agreed lead generation targets and deadlines.

Target Prospect Segments:

Healthcare Professionals & Practice Owners

Business Owners & Executives

Trade & Service Business Owners

Real Estate & Franchise Owners

Qualifications:

Proven experience in lead generation, prospect research, appointment setting, or B2B outreach.
Experience using lead generation and prospecting tools such as:
- Apollo.io
- RocketReach
- Business directories
- CRM platforms
- Other B2B databases
Strong research skills with the ability to identify accurate and relevant decision-makers.
Excellent written and verbal English communication skills.
Experience with cold emailing, outreach campaigns, and follow-up strategies is preferred.
Strong attention to detail and ability to maintain accurate records.
Ability to analyze prospect information and determine lead quality.
Highly organized with strong time management skills.
Comfortable working independently in a remote environment.
Ability to consistently meet lead generation goals and reporting requirements.
Experience targeting high-value clients, executives, healthcare professionals, or business owners is an advantage.
Willingness and flexibility to work during holidays when required.