Core Competencies:

• Ethics. Works with integrity; Upholds organizational values.

• Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.

• Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.

• Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.

• Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.

• Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

• Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

• Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.

Key Responsibilities:

• Develop and execute organic social media growth strategies to increase audience reach, followers, engagement, streams, profile visits, and community sign-ups.
• Manage growth activities across TikTok, Instagram Reels, and YouTube Shorts, identifying platform-specific opportunities for discovery and audience growth.
• Analyze existing music, cinematic visuals, short-form content, and story-driven assets to identify their highest growth potential.
• Repurpose individual songs and existing content into multiple shareable, platform-native content pieces.
• Develop compelling hooks, formats, trends, and content concepts designed to improve attention, retention, engagement, and discoverability.
• Monitor social media trends, emerging formats, and unconventional organic growth opportunities and test new approaches continuously.
• Identify and engage relevant creators, artists, influencers, communities, and niche audiences to expand organic reach.
• Build intrigue and audience interest around the music, creative content, characters, and story-driven universe. 
• Drive audiences toward music streams, social profiles, email lists, and community channels. 
• Monitor campaign and content performance, analyze results, and identify what should be scaled, improved, or discontinued.
• Develop repeatable organic growth strategies rather than relying solely on one-off viral content.
• Provide regular performance updates and actionable recommendations based on data and audience behavior.

Requirements:

• Proven experience in organic social media growth, audience development, growth marketing, or social media growth hacking.
• Demonstrated hands-on experience growing social media accounts, communities, artists, entertainment brands, or creative projects organically.
• Strong understanding of TikTok, Instagram Reels, and YouTube Shorts, including algorithms, trends, hooks, retention, engagement, and discoverability.
• Experience developing and executing organic growth campaigns with measurable results.
• Strong understanding of content repurposing and the ability to turn one piece of content into multiple platform-specific assets.
• Experience with creator outreach, community engagement, influencer/creator collaborations, or grassroots audience development.
• Strong analytical and data-driven mindset with the ability to interpret performance metrics and make strategic decisions.
• Creative, experimental, and proactive approach to testing new growth tactics.
• Ability to independently develop ideas, execute campaigns, monitor results, and communicate learnings.
• Strong understanding of music, entertainment, creator, or online community culture is highly desirable.
• Strong communication skills and ability to work collaboratively with an independent artist and creative team.
  

Portfolio / Experience Requirement

• Applicants must provide examples of organic growth campaigns they have personally worked on.
• Include social media account links, starting and current audience figures, growth metrics, engagement results, reach, or other measurable outcomes where available.
• Provide 2–5 examples of content or campaigns that demonstrate their role in achieving audience growth.
• Candidates should briefly explain what strategy they used, what they tested, what worked, and what the results were.
• Experience growing an emerging artist, music brand, entertainment IP, or creative project is a strong advantage.