• Social Media Specialist
  • JOB CODE: MM - 07302026 - FT/PTSMS
  • Full-Time / Part-Time | 20–40 Hours/week
  • Time Zone: Dubai Timezone

Core Competencies:

  • Ethics. Works with integrity; Upholds organizational values.
  • Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.
  • Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.
  • Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.
  • Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.
  • Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
  • Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.
  • Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.

Key Responsibilities

  • Develop, schedule, and publish engaging content across social media platforms, including Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and YouTube.
  • Create and implement social media strategies to increase brand awareness, audience engagement, and lead generation.
  • Manage day-to-day social media activities, including community engagement, responding to comments and messages, and monitoring online presence.
  • Integrate AI tools into social media workflows to enhance content creation, campaign planning, audience research, content optimization, and overall marketing efficiency.
  • Monitor campaign performance, analyze social media metrics, and prepare reports with actionable insights and recommendations.
  • Collaborate with the marketing and creative teams to ensure consistent branding and messaging across all digital channels.
  • Stay updated on social media trends, platform updates, and emerging AI technologies to continuously improve campaign performance.

Qualifications

  • Proven experience as a Social Media Specialist, Social Media Manager, Digital Marketing Specialist, or similar role.
  • Experience managing business social media accounts across multiple platforms.
  • Proven experience with AI integration in social media marketing, including the use of AI tools to support content creation, campaign management, audience analysis, and workflow automation.
  • Familiarity with social media management platforms such as Meta Business Suite, Hootsuite, Buffer, Later, Sprout Social, or similar tools.
  • Strong understanding of social media best practices, content strategy, audience engagement, and performance analytics.
  • Excellent written and verbal English communication skills.
  • Creative, detail-oriented, and able to manage multiple campaigns while meeting deadlines.

Portfolio Requirements (Mandatory)

  • Applicants must submit a portfolio showcasing previous social media campaigns, including:
  • Case studies of campaigns they personally managed.
  • Sample social media content, creatives, and content calendars.
  • Campaign performance statistics, such as:
    • Audience growth
    • Reach and impressions
    • Engagement rate
    • Click-through rate (CTR)
    • Leads or conversions generated
    • Return on Ad Spend (ROAS), if applicable
  • A brief explanation of the AI tools used and how they contributed to improving campaign performance, efficiency, or content quality.

Only candidates who can provide relevant portfolio samples and measurable campaign results will be considered.

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