SEO Specialist for Google Ads

Core Competencies:

Dependability. Follows instructions, responds to management direction; results oriented and committed to achieving objectives and tasks as required.

Teamwork and Collaboration. Exhibits objectivity and openness to others views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.

Professionalism. approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration; Accountable of all actions and decisions.

Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values.

Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

Decision Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

Tasks Required:

SEO
Conduct keyword research, competitive analysis, and identify growth opportunities.
Optimize website content, metadata, and on-page elements to improve organic ranking.
Collaborate with content teams to ensure SEO best practices are implemented in all new content.
Monitor and analyze SEO performance using tools like Google Search Console, Google Analytics, and SEMrush/Ahrefs.
Develop and manage link-building strategies and technical SEO improvements.
Track organic traffic, page performance, and ranking movements to provide actionable insights.
Google Ads
Plan, launch, and optimize Google Search, Display, Shopping, and Video ad campaigns.
Perform keyword and audience targeting to improve ad relevance and performance.
Monitor daily campaign performance, including CTR, CPC, Quality Score, and conversions.
Create and test ad copy, landing pages, and extensions for maximum ROI.
Manage budgets and adjust bidding strategies to achieve performance goals.
Generate regular performance reports and provide recommendations for campaign improvements.

Requirements:

Proven experience as an SEO Specialist or Google Ads Specialist (2–4 years preferred).
Strong understanding of keyword research, on-page/off-page SEO, and technical SEO.
Hands-on experience managing Google Ads campaigns and using Google Ads Editor.
Familiarity with analytics and SEO/SEM tools (e.g., GA4, Search Console, SEMrush, Ahrefs, Moz).
Knowledge of HTML/CSS basics (preferred).
Strong analytical skills and ability to interpret data to drive decision-making.
Excellent communication and project management skills.
Google Ads certification(s). (a Plus)
Experience with conversion rate optimization (CRO) and A/B testing. (a Plus)
Experience working with eCommerce or lead-generation campaigns. (a Plus)
Knowledge of remarketing, retargeting, and audience segmentation strategies.