Core Competencies:
- Ethics. Works with integrity; Upholds organizational values.
- Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.
- Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.
- Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.
- Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.
- Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
- Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.
- Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.
Key Responsibilities:
- Develop and execute outbound business development strategies to generate new clients and revenue opportunities.
- Conduct outbound lead generation and prospecting to identify CPG brands and businesses that may benefit from the company’s Amazon services.
- Research and identify Amazon brands, business owners, founders, and key decision-makers as potential prospects.
- Use cold calling, cold emailing, LinkedIn outreach, and other prospecting channels to initiate conversations with potential clients.
- Develop a strong understanding of Amazon Seller Central, Amazon marketplace operations, and e-commerce in order to effectively communicate and sell the company’s services.
- Clearly explain the company’s Amazon and e-commerce services and demonstrate how they can help brands improve their marketplace performance and growth.
- Qualify prospects by understanding their Amazon challenges, business needs, goals, and current marketplace performance.
- Book and set qualified appointments with interested prospects for the business owner or sales team.
- Confirm and follow up with prospects to help ensure high appointment show rates.
- Maintain consistent follow-ups with prospects and nurture potential opportunities throughout the sales cycle.
- Build and maintain an organized sales pipeline and ensure all leads, conversations, appointments, and follow-ups are properly tracked.
- Identify opportunities to sell Amazon-related services to brands based on their marketplace needs and challenges.
- Monitor outreach and sales performance, including leads generated, response rates, qualified leads, appointments booked, show rates, and opportunities created.
- Collaborate with the business owner and internal team to improve sales messaging, prospecting strategies, and lead generation processes.
- Stay informed about Amazon marketplace trends, CPG brands, competitors, and e-commerce developments to improve prospecting and sales conversations.
- Proactively identify new sales channels, target markets, and business opportunities.
Qualifications:
- 3+ years of experience in B2B Sales, Business Development, Lead Generation, or Appointment Setting.
- Proven experience in outbound lead generation and prospecting, particularly through cold outreach.
- Proven experience setting and booking qualified sales appointments with business owners, executives, founders, or decision-makers.
- Required experience selling e-commerce, Amazon, marketing, agency, or other business services.
- Required knowledge and familiarity with Amazon, Amazon Seller Central, CPG brands, and the e-commerce industry.
- Ability to understand Amazon marketplace challenges and opportunities and translate that knowledge into effective sales conversations.
- Demonstrated ability to generate qualified leads and create new business opportunities through outbound sales.
- Experience with cold calling, cold emailing, LinkedIn outreach, and other outbound prospecting methods.
- Excellent written and verbal English communication skills.
- Strong ability to communicate a value proposition clearly and persuasively.
- Confident communicating with business owners, brand owners, executives, and key decision-makers.
- Strong sales, prospecting, relationship-building, objection-handling, and follow-up skills.
- Experience using CRM systems to manage leads, prospects, appointments, and sales pipelines.
- Strong research and analytical skills with the ability to identify high-potential Amazon brands and prospects.
- Highly proactive, self-motivated, organized, and results-oriented.
- Ability to work independently and consistently meet lead generation and appointment-setting targets.
- Ability to handle rejection and sales objections professionally.
- Experience working with international clients and remote teams is preferred.