• Digital Marketing & Performance Specialist
  • JOB CODE: SB - 08132026 - PTDMPS
  • 15-20 hours per week
  • Time Zone: Canada Time

Core Competencies:

  • Ethics. Works with integrity; Upholds organizational values.
  • Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.
  • Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.
  • Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.
  • Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.
  • Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
  • Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.
  • Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.

Key Responsibilities

  • Manage and optimize paid advertising campaigns across Google Ads and Meta Ads.
  • Monitor campaign budgets, CPL, ROAS, leads, conversions, and other key performance metrics.
  • Manage and maintain HubSpot tracking, lead attribution, and campaign data.
  • Support the development and optimization of landing pages, forms, and lead-generation funnels.
  • Monitor lead generation and conversion performance across paid search and paid social campaigns.
  • Prepare regular performance reports and provide actionable recommendations to improve campaign results.
  • Troubleshoot tracking, attribution, and campaign issues proactively.
  • Collaborate with internal teams to improve lead quality, conversion rates, and overall marketing performance.

Requirements

  • Hands-on experience managing Google Ads and Meta Ads campaigns.
  • Proven experience in lead generation, conversion tracking, and performance marketing.
  • Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities.
  • Strong reporting skills and experience working with performance metrics such as CPL, ROAS, leads, and conversions.
  • Experience with HubSpot is strongly preferred.
  • Experience with GA4, Google Tag Manager, and Google Sheets.
  • Familiarity with landing pages, lead funnels, paid search, paid social, and email nurture campaigns.
  • Strong problem-solving skills with the ability to identify and troubleshoot tracking or campaign issues.
  • Comfortable working independently, taking ownership of campaigns, and managing priorities with minimal supervision.
  • Strong written and verbal communication skills.
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