Core Competencies:

• Ethics. Works with integrity; Upholds organizational values.

• Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.

• Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.

• Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.

• Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.

• Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

• Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

• Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.

Key Responsibilities

• Conduct outbound cold calling campaigns using client-provided prospect databases.
• Perform voicemail follow-ups and maintain consistent communication with prospects.
• Execute email marketing and outreach campaigns to generate interest and engagement.
• Send personalized LinkedIn connection requests to targeted prospects and decision-makers.
• Conduct LinkedIn messaging and follow-up campaigns to engage prospects, build rapport, and generate sales opportunities.
• Qualify leads and identify potential sales opportunities based on established criteria.
• Book qualified appointments directly on the client’s calendar.
• Build and nurture relationships with prospective clients through professional and consultative communication across phone, email, and LinkedIn channels.
• Track all prospect interactions, outreach activities, LinkedIn engagements, and follow-ups within the designated CRM or tracking system.
• Maintain a consistent pipeline of opportunities and meet appointment-setting targets.
• Collaborate with internal stakeholders to optimize outreach strategies and improve conversion rates.

Qualifications

• Proven experience in Sales Development, Business Development, Lead Generation, or Appointment Setting.
• Experience with LinkedIn outreach and connection campaigns, including prospect identification, personalized messaging, follow-ups, and appointment generation.
• Demonstrated success in outbound prospecting, cold calling, relationship building, and driving revenue growth.
• Experience leveraging client-provided prospect databases to execute structured outreach campaigns.
• Strong English communication skills with a clear, fluent, and neutral accent.
• Confident and professional when engaging decision-makers and potential clients over the phone and via email.
• Experience with CRM systems, call tracking tools, and sales outreach platforms is preferred.
• Strong organizational, follow-up, and time-management skills.
• Ability to work independently, manage multiple priorities, and consistently achieve performance targets.