Lead Generation Specialist

Core Competencies:

Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.

Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.

Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.

Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.

Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.

Key Responsibilities

Conduct B2B and B2C lead generation activities to identify potential clients and business opportunities.
Research, identify, and qualify prospects through various channels, including LinkedIn, online databases, social media platforms, and industry directories.
Execute outbound outreach campaigns through email, LinkedIn messaging, phone calls, and other lead generation channels.
Build and maintain a healthy sales pipeline by nurturing leads and tracking engagement throughout the prospecting process.
Schedule appointments and introductory meetings between qualified prospects and the sales team.
Maintain accurate and up-to-date prospect information within CRM systems.
Develop targeted prospect lists based on ideal customer profiles and campaign objectives.
Monitor and report on lead generation activities, outreach performance, and conversion metrics.
Collaborate with internal teams to refine prospecting strategies and improve lead quality.
Provide ongoing support and recommendations to enhance lead generation processes and campaign effectiveness.

Qualifications

Proven experience in both B2B and B2C lead generation.
Strong background in sales prospecting, cold outreach, and lead qualification.
Demonstrated ability to identify, engage, nurture, and convert prospects into qualified opportunities.
Experience using CRM systems to manage pipelines, track activities, and maintain prospect data.
Proficiency in LinkedIn outreach, email marketing campaigns, and appointment setting.
Ability to manage multiple outreach campaigns and prioritize tasks effectively.
Experience with lead generation tools, sales intelligence platforms, and prospecting software is a plus.