Core Competencies:

• Ethics. Works with integrity; Upholds organizational values.

• Dependability. Follows instructions and responds to management direction; results-oriented and committed to achieving objectives and tasks as required.

• Teamwork and Collaboration. Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.

• Professionalism. Tactfully approaches others, reacts well under pressure, treats others respectfully, and is accountable for all actions and decisions.

• Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports the organization’s goals and values.

• Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

• Decision-Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

• Cognitive Ability. High intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.

Key Responsibilities

• Plan, create, and manage Meta (Facebook and Instagram) advertising campaigns
• Develop and implement effective paid social strategies aligned with business objectives
• Conduct audience research, targeting, and retargeting setups to maximize performance
• Monitor campaign performance and continuously optimize for KPIs such as ROAS, conversions, and engagement
• Run A/B tests on ad creatives, copy, audiences, and placements to improve results
• Analyze campaign data and provide clear, actionable performance insights and reports
• Collaborate with creative teams to guide ad creatives and messaging direction
• Manage ad budgets efficiently and scale winning campaigns strategical

Requirements

• 3–5+ years of proven experience managing Meta Ads (Facebook & Instagram Ads Manager)
• Strong background in performance marketing / paid social advertising
• Experience in the beauty and/or wellness industry is highly preferred
• Solid understanding of campaign structure, funnels, and conversion optimization
• Experience with audience targeting, lookalikes, and retargeting strategies
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly
• Familiarity with Meta Pixel and conversion tracking is a plus
• Detail-oriented, proactive, and results-driven approach
• Strong communication skills and ability to report performance clearly